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Color in the Forbidden City on Weibo

来源: China Daily 作者: 2015-07-23 16:48:53

  Following the success of the best-selling coloring book for adults, Secret Garden, the Forbidden City is issuing black and white patterns featuring the intricate, richly ornamented architecture of its famous structures for people to color in as well.

  Under the tag "Color the Forbidden City", the official Sina Weibo account of The Palace Museum has uploaded three black and white patterns of decorations often seen on traditional Chinese architecture on July 19 and called on the public to color them in. The three patterns, which span different levels of difficulty, may take "about a week to finish if worked on at an easy pace", said an organizer of the activity.

  The popularity of Secret Garden, with some 25,000 copies sold on e-commerce platform JD.com by June 18, was the inspiration behind "Color the Forbidden City."

  As of 9:30 am on July 22, the original thread was reposted 2,828 times and commented on 525 times. Many Internet users are urging The Palace Museum to release a book of patterns to color, just like the Secret Garden.

  Guo Ting, who maintains the official Sina Weibo account of the museum, said color and architecture are subjects the museum has always wanted to introduce further to the public. With this coloring activity, the museum hoped to deepen interactions with Internet users and let the public learn more about architectures in the Forbidden City.

  "The Palace Museum thought about publishing colored photos of architecture in the Forbidden City as early as 2008, because they are aesthetically pleasing, but our thoughts back then were not as 'fashionable' as the coloring idea today. Since last month, with the popularity of the coloring book, our team thought about trying it with patterns found on architecture, "said Guo.

  As to whether there will be a coloring book, Guo is optimistic, as "the publishing department of the museum has already contacted us and we're in talks."

  All are welcome to submit their work through Sina Weibo until July 31. The best three will be selected through a public poll. There will be prizes, although what they are remains unknown.

  Extensive reading are not be neglected

  For Qiao Xinsheng, scholar and professor at Zhongnan University of Economics and Law, the activity makes perfect use of Internet trends to provide a simple and interactive experience.

  "People want to personalize things that they see on the Internet, and it is a reflection of everyone's urge to participate in the Internet era," said Qiao.

  The low threshold to participate in an event as simple as coloring is also one of the major contributors to its success.

  "The simpler it is, the more people would want to try it. We live in a simplified time, a 'fast food' time. It's easy to try, and also easy to abolish," said Qiao.

  However, Qiao also expressed worries that we may be living in a time of oversimplified, low quality reading material.

  "We are in an era of reading pictures, and not words, but without deep and thorough reading, the free thinking mind will be lost. This is alarming. Pictures will fill people's eyes and brains but they may flash by like slides. What will be left in our minds then?"

Keywords:Color, Forbidden City,Weibo

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